Dr. Ilit Oppenheim

lit Oppenheim is the director of the Shlomo Shemelzer Institute for Smart Transportation at Tel Aviv University.  Until recently, she served as a partner researcher on the RESIST project within the EU Horizon 2020 program, as well as on its follow-up project, RUBICON. During her postdoctoral research, she focused on developing a bidirectional graphical communication language for military applications. Ilit also served as the Director of the Living Lab for Smart Transportation at the Ashdod Municipality. Additionally, she was a senior researcher at the Ran Naor Institute (Or Yarok), where she worked on technologies and applications to enhance road safety and reduce driver distraction.  
Ilit holds a B.Sc. in Aeronautics Engineering from the Technion – Israel Institute of Technology, and an M.Sc. and Ph.D. in Human Factors Engineering – Industrial Engineering and Management from Ben-Gurion University of the Negev. Prior to her academic career, she worked as a Quality Director at high-tech companies (Alverion, Azimuth Technologies, and Broadlight). Ilit has unique experience combining engineering, management, and research, with a particular emphasis on human factors behavior models and personalization in various contexts.